Is Referral Marketing Expensive?

Is Referral Marketing Expensive? Marketing efforts add up. There are many, many marketing tactics and strategies that financial firms use to drive prospects to their front door. Think about all that you’ve seen or used yourself. Billboards, print ads, business cards, flyers, brochures, dinners, client events, social media, websites, client appreciation gifts, networking events, radio…

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Does Fear Keep You from Asking for Referrals?

Does Fear Keep You from Asking for Referrals? Halloween is just around the corner. You can almost feel it in the air – this mystical holiday tends to test our courage with scary houses, haunted hayrides and dark corn mazes that stretch over acres and acres of corn fields. But that isn’t the only fear…

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How Do You Want To Be Referred?

How do You Want to Be Referred?

How Do You Want To Be Referred? We tend to ask this question a lot only to find out that many advisors don’t have an answer to it. Some say, “Well what do you mean? I just want to be referred.” Others say, “It doesn’t matter to me.” Really? If you had the choice to…

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High Net Worth Clients Simply Don’t Refer

High Net Worth Clients Simply Don’t Refer

High net worth clients simply don’t refer. Or so we hear. Most financial advisors believe that some clients are bad at referring. We’ve heard advisors say the main reason for this is that high net worth people don’t like talking about money. Plenty of advisors believe that and hang their hat on that excuse as…

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Are you paying attention to the rhythm of your financial practice?

rhythm of your financial practice

According to marketing consultant Dan Allison, president of Feedback Marketing Group, advisors lose out on 80 percent of potential referrals because their clients can’t properly articulate the services their advisors offer. Recent studies from Absolute Engagement showed that 82% of high net worth clients don’t refer because they claim to not know anyone who they…

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Energize Your Clients to Refer You

Energize Your Clients to Refer You

Seven seconds. Did you know that within seven seconds of meeting you people have already made up their minds about you? That’s astounding but true. Our world seems to be getting even more opinionated so we wouldn’t be surprised if that number is actually less than seven. In fact, sometimes people form an opinion about…

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Heat Up Your Referral Opportunities!

Heat Up Your Referral Opportunities!

Most financial advisors work to develop relationships with other professionals (COIs-centers of influence) to generate more referral opportunities.  Ironically, one of the most frequent complaints we hear from advisors is that their relationships with other professionals (i.e. CPAs, Estate Attorneys, Bankers, Insurance, etc.) tend to be one-sided. They give referrals to other people while seeing…

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Keep Your Biases Away from Your Referrals

People come with built-in biases. You may not be aware of your biases but they exist. And many people have biases about networking, especially with individuals outside their normal frame of reference. Our biases cause us to leave money on the table every day by blinding us to opportunities that are right in front of…

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