Is Referral Marketing Expensive? Marketing efforts add up. There are many, many marketing tactics and strategies that financial firms use to drive prospects to their front door. Think about all that you’ve seen or used yourself. Billboards, print ads, business cards, flyers, brochures, dinners, client events, social media, websites, client appreciation gifts, networking events, radio…
Does Fear Keep You from Asking for Referrals? Halloween is just around the corner. You can almost feel it in the air – this mystical holiday tends to test our courage with scary houses, haunted hayrides and dark corn mazes that stretch over acres and acres of corn fields. But that isn’t the only fear…
Being a perfectionist. “Demand it of yourself and you’ll always be unsatisfied. Demand it of others and you’ll always be disappointed.” Many times, the reason a perfectionist is disorganized is that she believes that she can’t get her office to look 100% perfect, so why try? But wouldn’t it be better to have an 80% organized office than…
How Do You Want To Be Referred? We tend to ask this question a lot only to find out that many advisors don’t have an answer to it. Some say, “Well what do you mean? I just want to be referred.” Others say, “It doesn’t matter to me.” Really? If you had the choice to…
Stop for a second and look around your office. What if your best client decided to pop in on you right this very second? Would your office represent you well? Would your office reflect the kind of service you provide to that client? Or, are you looking at piles of paper that need filing, pairs…
Your Story, Your Smart Financial Decision Do you know why you became a financial advisor? I mean the really deep reason behind why it’s important to you to help people manage their money, make smart financial decisions, and create a secure future. Can you remember the moment you made the choice to pursue this profession?…
Do you want to be more in control of your life, health, time, and referral process? Do you need to take better control your practice? If so, you need to be more in control of the choices you’re making. Every day, you’re faced with choices. You go to the grocery store and enter the snack…
High net worth clients simply don’t refer. Or so we hear. Most financial advisors believe that some clients are bad at referring. We’ve heard advisors say the main reason for this is that high net worth people don’t like talking about money. Plenty of advisors believe that and hang their hat on that excuse as…
A lifestyle practice is all the buzz right now. Many financial advisors chose to get into the business because they like the freedom associated with running their own practice. They like helping people secure a worry-free retirement while still being able to attend their own kid’s soccer game on Thursday evening. They like being able…
According to marketing consultant Dan Allison, president of Feedback Marketing Group, advisors lose out on 80 percent of potential referrals because their clients can’t properly articulate the services their advisors offer. Recent studies from Absolute Engagement showed that 82% of high net worth clients don’t refer because they claim to not know anyone who they…