Is Referral Marketing Expensive?

Is Referral Marketing Expensive? Marketing efforts add up. There are many, many marketing tactics and strategies that financial firms use to drive prospects to their front door. Think about all that you’ve seen or used yourself. Billboards, print ads, business cards, flyers, brochures, dinners, client events, social media, websites, client appreciation gifts, networking events, radio…

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rhythm of your financial practice

Are you paying attention to the rhythm of your financial practice?

According to marketing consultant Dan Allison, president of Feedback Marketing Group, advisors lose out on 80 percent of potential referrals because their clients can’t properly articulate the services their advisors offer. Recent studies from Absolute Engagement showed that 82% of high net worth clients don’t refer because they claim to not know anyone who they…

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